About the conference


The 8th International Political Marketing Conference brings together well known experts. The conference will cover various themes from the field of the political marketing and is trying to broaden the understanding of this science in general. It will among other themes focus on current political changes and issues surrounding campaigning, elections, grassroots lobbying, political parties, terrorist groups, public diplomacy initiatives and the political marketing process more widely as well as on the growth of contemporary populist parties and their (lack of) ideology.


Presentations and discussions are going to be held in the following topic areas:

  1. Current issues in Electoral Campaigning (ideological vs. issues vs. values approaches)
  2. New approaches to campaign strategy (new possibilities, new techniques and tools, new target audiences, new parties and movements etc.
  3. Entrepreneurship in political marketing and communication
  4. Modern persuasion techniques and their application in political marketing (e.g. by Islamist groups, by movements)
  5. Political marketing and performance (particularly as explored through election case studies)
  6. Government communication and the marketization of politics

We have a strong background of academics from all around the world. Previous conferences were held in residential countries of these academics. For example in Sweden or United Kingdom. Now is the time to bring this conference to the Czech Republic.

The 2015 conference aims to bring together four distinct, but significantly interrelated, research and practitioner communities – those of political science, political communication, political marketing and public affairs – for the purposes of engaging in inter-disciplinary debates related to the role, practice and impact of marketing in contemporary politics.


Where will it take place?

This conference will be held at Charles University, Prague, specifically at the Hollar gallery, which is where the Faculty of Social Sciences has its the headquarters. It is in the Prague historical centre, so it is easily reachable and you may also enjoy a magnificent view from there.


See the location on the map below: